Brand Curator

Sandra González
Momentum and Purpose

Movilfest is born from the vision of Sandra González, founder and brand curator. After decades of experience as an entrepreneur, designer, and executive producer under the name of Bysan, following a life-changing experience, she has poured her artistic and strategic knowledge into this institution, with a strong social purpose: to foster digital inclusion through art and mobile technology.

Cultural Responsibility Audit

Founded in 2010, Movilfest Institution is a non-profit organization that transforms society through mobile creativity. We believe that brands and companies have a responsibility to generate a positive cultural impact. That is why we created the cultural responsibility audit service, managed through our Brand Curator line. This service is designed to help companies honestly and effectively integrate values such as creativity, mobile device access, diversity, and social responsibility into their daily operations.

What does this audit involve?

It is a professional process, led by Movilfest under the direction of Bysan, which evaluates, guides, and accompanies companies in their evolution towards greater cultural and digital coherence. It is not an automatic recognition, but a voluntary, confidential, and in-depth tool that companies choose when they decide to advance their cultural transformation with purpose.

🛠️ What the Service Includes
  • 🔎 Initial Diagnosis: We conduct interviews, observation, and analysis of your company’s digital and cultural identity.
  • 🗺️ Cultural Roadmap: You’ll receive clear, realistic recommendations for integrating cultural, technological, and social values into your processes.
  • 🤝 Professional Support: Our team guides you in implementing improvements and actions that will make a real impact.
  • 📜 Option for the Movilfest Seal: Only companies that successfully complete this audit can receive the Movilfest Cultural Responsibility Seal, certifying their commitment to the cultural values we promote.
💬 Is it an award?

No. It’s a voluntary certification, born from collaborative work. But we do publicly recognize those companies that make a difference with their cultural action.

🧩 Is it for my company?
  • Yes, if you believe your company can improve its social, cultural, or digital impact from mobile.
  • Yes, if you bet on responsible innovation and local talent.
  • Yes, if you understand that culture is not an extra, but a strategic value.

Companies that obtain the Movilfest Cultural Responsibility Seal receive a complete digital kit (logo, guidelines, and color palette), an official certificate, and prominent mention on our website and social media. They also gain access to exclusive events and an EME wall statuette.

With this seal, your brand not only gains prestige but also becomes a benchmark for social and cultural commitment. Together, we can build a more just, fun, healthy, and egalitarian world.